GUY LICHTENSTEIN - 4TH WALL CONNECTIONS
CONNECTING-YOU-AND-YOUR-MARKET
Previous Work
From taking the first steps of listening and walking in my clients shoes, to pulling together acute focused asset solutions for the task at hand, matching the right output with message is essential.
Thought Leadership
July 2017
A professional training services business was looking to develop a controlled market presence on top of existing word of mouth promotion and looking to develop digital awareness supported by thought leadership.
Expansion
September 2017
A building maintenance business had seen organic growth into specific accommodation industry with a focused cleaning solution. With this market disrupted by personified hospitality services such as Air BnB, this business saw and embraced an emerging private supplier.
Pre-Partnership
August 2017
The Insurance industry is a complex set of products with similarly complex workflows . This local Insurance Software and Data Management business were requiring presentation assets ready to present a global insurance provider.
Thought Leadership
July 2017
A professional training services business was looking to develop a controlled market presence on top of existing word of mouth promotion and looking to develop digital awareness supported by thought leadership.
Expansion
September 2017
A building maintenance business had seen organic growth into specific accommodation industry with a focused cleaning solution. With this market disrupted by personified hospitality services such as Air BnB, this business saw and embraced an emerging private supplier.
Pre-Partnership
August 2017
The Insurance industry is a complex set of products with similarly complex workflows . This local Insurance Software and Data Management business were requiring presentation assets ready to present a global insurance provider.
Previous Work
From taking the first steps of listening and walking in my client's shoes to understand their needs, to creating a transparent-governed Go to the Market pathway, to the pulling together of fit-for-purpose solutions and their equally important marketing assets for the task at hand, supported by team training are all critical in connecting you with your customer and subsequent return on investments.
These are just some of the examples across various industries, technologies, products, and services that I have been fortunate to assist with that are either driving change or are reacting to change drivers.
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Thought Leadership
July 2017
A professional training services business was looking to develop a controlled market presence on top of existing word of mouth promotion and looking to develop digital awareness supported by thought leadership.
Expansion
September 2017
A building maintenance business had seen organic growth into specific accommodation industry with a focused cleaning solution. With this market disrupted by personified hospitality services such as Air BnB, this business saw and embraced an emerging private supplier.
Pre-Partnership
August 2017
The Insurance industry is a complex set of products with similarly complex workflows . This local Insurance Software and Data Management business were requiring presentation assets ready to present a global insurance provider.
Service Catalogue
December 2020
A global integrator of IT services required content that reflected their service capability so they could continue to attract private equity investment, promote their capabilities to their customers and educate their sales force.
Unified Communications
June 2020
Australian businesses continutiy relies upon open communication and the best of breed technoogy to navigate disruption brought to business throughh unplanned disasters and evolving business augmentation. Making communication software technology accesible for all business sizes.
Business Continuity
March 2020
Australian businesses needed to continue operate, schools needed to educate whilst maintaining a safe social distance, that required the distance of remoteness mitigated with key hardware & software product bundles.
Overcoming distance and collaboration tools to bridge the gap.
Thought Leadership
July 2017
A professional training services business was looking to develop a controlled market presence on top of existing word of mouth promotion and looking to develop digital awareness supported by thought leadership.
Expansion
September 2017
A building maintenance business had seen organic growth into specific accommodation industry with a focused cleaning solution. With this market disrupted by personified hospitality services such as Air BnB, this business saw and embraced an emerging private supplier.
Pre-Partnership
August 2017
The Insurance industry is a complex set of products with similarly complex workflows . This local Insurance Software and Data Management business were requiring presentation assets ready to present a global insurance provider.
Regional Managed Audio Visual Services
2020
Leading an APAC lean design team across Singapore, Hong Kong and Australia in the regional development and roll out of an APAC audio visual (AV) managed service program.
Interoperaateble software and integratble hardware and solutions and ITIL Managed framework to converged AV/IT.
Real Estate
February 2020
Identified target market readiness for business transformation, bundled availabile and relevant office product and service solution and lauched campaign to market for nationwide real estate industry campaign.
Solutions covered technology based solutions that enhanced a real estate's sales, marketing, rental and back office capabilities. Campaign objectives to grow and retain existiting customer database and attract new business.
Legal
August 2017
Identified target market readiness for business transformation, bundled availabile and relevant office product and service solution and lauched campaign to market for nationwide legal industry campaign.
Solutions covered technology based solutions that enhanced a legal firm's workflow, communication, client-matter collaboration and back office capabilities. Campaign objectives to grow and retain existiting customer database, attract new business and reinstate brand profile.
Scaning Fee
2019
A professional training services business was looking to develop a controlled market presence on top of existing word of mouth promotion and looking to develop digital awareness supported by thought leadership.
Managed Network Services
2018
A building maintenance business had seen organic growth into specific accommodation industry with a focused cleaning solution. With this market disrupted by personified hospitality services such as Air BnB, this business saw and embraced an emerging private supplier.
Product & Go To Market Goverance
2018
The Insurance industry is a complex set of products with similarly complex workflows . This local Insurance Software and Data Management business were requiring presentation assets ready to present a global insurance provider.
Organisational Change and Branding Reposition Program
2018
A professional training services business was looking to develop a controlled market presence on top of existing word of mouth promotion and looking to develop digital awareness supported by thought leadership.
Thought Leadership -Education CyberSecurity
2017
A building maintenance business had seen organic growth into specific accommodation industry with a focused cleaning solution. With this market disrupted by personified hospitality services such as Air BnB, this business saw and embraced an emerging private supplier.
Catalyze
2017
The Insurance industry is a complex set of products with similarly complex workflows . This local Insurance Software and Data Management business were requiring presentation assets ready to present a global insurance provider.
Application Packaging Services
2016
As part of a broader program of work to develop this client’s service portfolio, this project drove the initial phase of their transformation journey and laid the platform for other key projects. I helped my client identify their mission, specify their goals and establish a best practise model to replicate going forward. I then provided expert advice and strategic planning to help them succeed in the long run. It was considered a success; with the client, their customer and myself were extremely satisfied with the end result and went on to collaborate on more projects together
Secure Backup as s Service
2015
In the consulting industry, each situation is unique and requires a specific set of solutions. This enterprise client found itself seeking to redefine itself and it’s current relevancy in a rapidly changing market. Working amongst a complex environment with an equally complex ecosystem of stakeholders, the requirement for a clear and defined outcome proved to be the key. By engaging on this project from the beginning, I helped my client define the ideal outcome for the situation, and through strategic planning we were able to achieve a great end result.
Onyx Guitars
2010
Not all client’s operate in a typically structured industry but when this client from the music industry had a requirement to reposition its brand, it was music to my ears! This specific project is a great example of how I keep my clients’ best interest in mind by regularly blending the external market influences into the product development. My goal is to help all of my clients reach their desired outcome by analyzing each scenario from a variety of angles and perspectives.