The Product or Service Innovation Charter - Doubling the chance of success.
According to a 2007 Product Development Management Association PDMA study, 29% of the firms interviewed had a formal PIC and 75% of the firms had some type of new product policy. This directly impacts the success of developing a new product. On average, 50% of new products in companies that have a defined new product development process will succeed, while only 21% of those without a defined process will succeed. The Product (or Service) Innovation Charter (PIC) leads to succ